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THE ARTISTS CAREER
"Helping Turn Passion Into a Career"
Welcome to THE ARTISTS CAREER! I’ve created a blog to help artists gain the business expertise necessary to make a living from their passion. Follow the advice of those who have successfully gone before you and you’ll take years off your learning curve.
Topics covered include online and offline marketing tips, networking, web development, media exposure, email marketing, business planning, social media and much much more.
I want to ensure you have a well balanced plan of attack to make your dreams a reality. Together we can make the ‘starving artist’ a thing of the past.
New Art Blog Post - November, 29th 2010
EMAIL MARKETING FOR BEGINNERS.
If you've ever asked yourself how email marketing would benefit you, than please read on...
Recent Art Blog Post - November, 16th 2010
20 TOP NETWORKING SITES FOR ENTREPRENEURS.
I’ve created a list of top 20 social media business sites so help is always be at your fingertips. Learn from those who have gone before you and avoid costly mistakes. It can only accelerate your path to success...read more.
Recent Art Blog Post - October 25, 2010
PUBLIC SPEAKING. GET TO THE POINT. TELL A COMPELLING STORY.
Recent Art Blog Post - October 1, 2010
GOVERNMENTS ROLE IN FOSTERING ARTS AND CULTURE
It was fun to sit around the table with fellow artists and cultural representatives and listen to their ideas to help the artistic community become more economically viable. Unfortunately, it appeared I was alone in myopinion that you can’t give an artist a fish to eat for a day, but in fact must teach them to fish so he/she can eat for life... read more.
Recent Art Blog Post - September 23rd, 2010
DEVLOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY
Social Media is the new “it” child of internet marketing and a powerful force in growing your career. Primarily social media are Internet and mobile based tools for sharing information with others through text, audio and video. Some of the most popular sites that come to mind are Facebook, Twitter, Youtube and Foursquare. But be careful!....read more.
Recent Art Blog Post - September 2nd, 2010
YOUR ONLINE PRESENCE: WHERE TO START?
I'll assume if your reading this blog your an artist with access to the internet. The importance of an online presence can not be overstated. In fact I believe it's the number one way to market your art, ahead of art galleries, ahead of trade shows, ahead of....read more.
Recent Art Blog Post - August 15th, 2010
ARTISTS: A NATURAL EYE FOR BUSINESS.
Contrary to popular belief (and the starving artist cliché) artists are ideally suited to be successful business men and women. Here’s a list of some essential traits artists and business people have in common:
1. CREATIVE: Creativity isn’t only about conjuring up imaginative works of art, it’s also being able to think on your feet, reassess plans and overcome obstacles. When a new solution is needed...read more.
Recent Art Blog Post - August 5th, 2010
ARE YOU A SELL OUT? I FINALLY AM! WISH IT DIDN'T TAKE SO LONG.
I began my career as an artist a decade ago with one goal in mind. I was determined to become a success on my own terms without selling my soul in order to pay the bills....read more.
Recent Art Blog Post - July 29th, 2010
NETWORK YOUR WAY TO SUCCESS - WITHOUT FEAR.
For me the word 'networking' was complicated and scary. It conjured up images of handing out business cards at stuffy business luncheons to people far more succuessful than I. It wasn't long before I understood success would not come unless I was able to embrace networking in a more open and dynamic way...read more.
Recent Art Blog Post - July 15th, 2010
TOP TEN RECESSION BUSTING TIPS FOR ARTISTS.
1.) Focus on your loyal customers. It costs more money finding new customers than it does keeping existing ones. Eighty percent of your business will come from 20% of your customers. Make your loyal followers the focus of your marketing plan....read more.
Recent Art Blog Post - July 9th, 2010
THE MYTH OF THE CREATIVELY GIFTED.
As an ARTrepreneur creativity is essential to your success. Both from an artistic and business stand point. So what is creativity and how can you become more creative? Let’s start by understanding what creativity is. Creativity can be characterised as the ability to see the world in a unique and original way, to make connections between...read more.
Recent Art Blog Post - July 5th, 2010
A HAPPY CUSTOMER TELLS 3 FRIENDS. AN UNHAPPY ONE TELLS 10.
Business is about relationships and successful relationships are built on trust. If your customers don’t trust you, you will not survive as a working artist. No matter how much advertising you buy, word of mouth will always be your most powerful marketing tool....read more.
Recent Art Blog Post - July 2nd, 2010
DON'T SELL YOURSELF SHORT. GET THE MONEY YOU DESERVE.
Artists, can you relate?
You’re selling your art at a festival, gallery show, trade show etc. and sales have been non-existent. You’re feeling slightly depressed and contemplating a move to a real ‘job’...read more.
Recent Art Blog Posts - June 29th, 2010
PREPARING AN AMAZING ART SHOW ON $250 OR LESS.
Congratulations! You’ve bared your soul as an artist and now you’re ready for a solo gallery show. For $250 or less you can plan an exciting two-day exhibit that makes money, builds a following and leaves people wanting more. Here’s how...read more.
Recent Art Blog Posts - June 24th, 2010
AWAY FOR THE WEEK
I wanted to apologize to my readers for no new blog posts this week. My wife has recently given birth to our new baby son and there has been many complications and my time is needed to deal with that. I hope to begin posting again on Monday (June 28th).
Recent Art Blog Posts - June 18th, 2010
PUT A COPYRIGHT ON IT. IT'S SM.....ART!
If you intend to publish or redistribute your artwork, you should know about Canadian copyright laws and how they affect you. Breaching copyright laws, or becoming a victim of a copyright breach, can be extremely costly. These issues are of significant legal importance...read more
Recent Art Blog Posts - June 14th, 2010
PROMOTE YOUR ART. GIVE UNTIL IT HURTS
Give freely of yourself and ask nothing in return. Why? Life often finds a way to return the favour. This is true not only in life but in business. Here are five ways to practise the gift of giving. Follow them and people will follow you...read more.
Recent Art Blog Posts - June 10th, 2010
BUILD YOUR ONLINE PRESENCE WITH FREE GALLERIES
It’s difficult for emerging artists to get art in traditional galleries. Not to mention the 40% + commissions you pay if your work sells. If you want to be seen by more viewers on a zero budget I suggest showing your art in online galleries. There are two types of online galleries. Free and Fee Based....read more.
Recent Art Blog Posts - June 7th, 2010
THE PRESS RELEASE: A POWERFUL MARKETING WEAPON
The press release is my #1 marketing tool and continues to be integral to my success. The press release for my most recent drawing was covered by over 20 news organizations and reached hundreds of thousands of new eyeballs. This type of exposure would cost $20,000. I got it all for free and so can you.... read more.
Robb Scott Drawings
Contact: artist@www.robbscottdrawings.com
Nova Scotia, Canada
Copyright © 2010 Robb Scott Drawings. All rights reserved.
What is it they say about fear and public speaking?
Only death is worse?
Personally I rate public speaking 13th on my greatest fears list. Number 12 is a piece of potato chip wedged into my gums. Hate that!...read more.
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